Introduction
SEO (Search Engine Optimization) is not just for marketers. For a web developer, the basics of technical SEO can be critical, as loading speed, a structured data, a URL structure, a meta tags and the mobile-friendly design all affect search engine rankings.
The goal is to make your website fast, indexable, well structured while maximising the user experience.
1. URLs and structure
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Use meaningful, short, keyword-rich URLs (pl.
example.com/seo-optimalizalas-webdeveloper). -
Avoid long query strings like
?id=12345&type=blog. -
Hierarchical, logical folder structure:
/blog/technical-seo/.
2. Meta title and meta description
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Meta title: 50-60 characters, include the main keyword, be unique for each page.
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Meta description: 150-160 characters, short summary, also includes the keyword.
3. Headingek (H1, H2, H3...)
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All sides should the title of an H1, which contains the main keyword.
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Subheadings with H2-H3 tags, logical hierarchy.
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Do not use CSS instead of H1/H2 for visual styling.
4. Keyword optimisation
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Main keyword: the main topic of the article, e.g. „technical SEO for web developers”.
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LSI keywords: terms related to the natural text.
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Don't clutter the text with keywords, natural density 1-2% enough.
5. Images and alt tags
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Name each picture with keywords:
seo-optimalizalas-diagram.png. -
Adj alt text, which describes the image for searchers and the visually impaired.
6. Technical SEO
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Page speed: minimize JS/CSS, use caching and CDN.
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Mobile-friendly design: responsive layout mandatory.
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SSL / HTTPS: Google gives preference to secure sites.
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Robots.txt and sitemap.xml: indexing control, XML sitemap submission to Search Console.
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Structured data: schema.org markup supports rich snippets.
7. Internal linking
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Use meaningful anchor text.
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Link to other relevant sites and blog posts.
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Helps to Google-in crawling your site.
Optimising your website is not an everyday task. Apply at for consultation, and let's work together for the long-term success of your site.
