Many entrepreneurs believe that increasing website traffic is the key to sales. But often the problem is not that there are few visitors, but that existing visitors do not become customers (i.e. your website has low conversion).
1. Your message is not clear
If the visitor doesn't understand at first what you're offering, why it's important to them, or what they need to do, they simply move on.
What can you do?
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Use a short, clear headline.
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Highlight the most important benefit and call to action (CTA) button.
2. Too much information on the site
Too much text, too many menu items and too many options make the visitor feel insecure. The more choices, the less chance of conversion.
What can you do?
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Focus on the single, most important action.
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Tag your content, use subheadings and lists.
3. You are not building trust
If the visitor is unsure whether they can trust you, they will not act.
What can you do?
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Show opinions, references, case studies.
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Make warranties and safety signs visible.
4. You are not using the power of returning visitors
Many visitors do not convert the first time. This is where the kosáreminders, newsletters, remarketing.
What can you do?
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Apply a pop-up or email subscription.
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Send a letter of recall, a reminder about the basket.
+1. No or wrongly placed CTA (call to action) buttons
Many websites don't have CTAs. Many others do... just not in the right place, with the wrong text, or not emphasised enough.
👉 The visitor will not search. If it is not clear what to do, he will do nothing.
What can you do?
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Use a specific, results-oriented CTA text
(not „Send”, but „Request free analysis”) -
Position the button:
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above the fold,
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during content,
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at the end of the article.
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Highlight visually (colour, size, whitespace).
Summary:
The problem is not always about increasing the number of visitors. Often existing visitors don't convert because the site doesn't direct them enough, is too complicated or lacks trust-building. The steps mentioned above are simple to implement and help website conversion even in the short term. If you would like help with this, sign up for free for consultation.
