{"id":9339,"date":"2026-04-26T11:05:40","date_gmt":"2026-04-26T09:05:40","guid":{"rendered":"https:\/\/kubicsekweblapok.hu\/?p=9339"},"modified":"2026-04-26T11:20:05","modified_gmt":"2026-04-26T09:20:05","slug":"tracking-pixel-ga4-facebook-tiktok","status":"publish","type":"post","link":"https:\/\/kubicsekweblapok.hu\/en\/nyomkovetok-pixel-ga4-facebook-tiktok\/","title":{"rendered":"What are trackers (pixels) and why are they key in online advertising?"},"content":{"rendered":"<p data-start=\"154\" data-end=\"478\">In the world of online marketing you will often come across terms such as <strong data-start=\"233\" data-end=\"251\">Facebook pixel<\/strong>, <strong data-start=\"253\" data-end=\"269\">TikTok pixel<\/strong>, <strong>Google Analytics 4 (<\/strong><strong data-start=\"271\" data-end=\"278\">GA4)<\/strong> or <strong data-start=\"284\" data-end=\"294\">Hotjar<\/strong>. They are all called <em data-start=\"318\" data-end=\"331\">trackers<\/em> (tracking tools) that help you understand what's happening on your website - and more importantly, how you can generate more revenue from it.<\/p>\n<h2 data-section-id=\"1vy8qwu\" data-start=\"480\" data-end=\"506\">What are trackers?<\/h2>\n<p data-start=\"508\" data-end=\"639\">Tracers are snippets of code that you embed in your website. They collect data about visitor behaviour, such as:<\/p>\n<ul data-start=\"641\" data-end=\"740\">\n<li data-section-id=\"viqktx\" data-start=\"641\" data-end=\"670\">what pages they look at,<\/li>\n<li data-section-id=\"h0cvhk\" data-start=\"671\" data-end=\"697\">how much time they spend there,<\/li>\n<li data-section-id=\"miv4w7\" data-start=\"698\" data-end=\"716\">what they click on,<\/li>\n<li data-section-id=\"19g4p36\" data-start=\"717\" data-end=\"740\">whether or not to buy,<\/li>\n<\/ul>\n<p data-start=\"742\" data-end=\"780\">Among the best known tools are:<\/p>\n<ul data-start=\"781\" data-end=\"1019\">\n<li data-section-id=\"1q1j12s\" data-start=\"781\" data-end=\"837\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Meta<\/span><\/span> (Facebook pixel),<\/li>\n<li data-section-id=\"vrvoxm\" data-start=\"838\" data-end=\"892\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">TikTok<\/span><\/span> (TikTok pixel),<\/li>\n<li data-section-id=\"n4hzzy\" data-start=\"893\" data-end=\"959\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google<\/span><\/span> (Google Analytics 4 - GA4),<\/li>\n<li data-section-id=\"a8qaxs\" data-start=\"960\" data-end=\"1019\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Hotjar<\/span><\/span> (behavioural analysis).<\/li>\n<\/ul>\n<h2 data-section-id=\"mghi1l\" data-start=\"1021\" data-end=\"1058\">What do they do in practice?<\/h2>\n<h3 data-section-id=\"1wjhvwi\" data-start=\"1060\" data-end=\"1078\">1. Data collection<\/h3>\n<p data-start=\"1079\" data-end=\"1205\">Trackers collect data about users - of course in compliance with GDPR rules (e.g. cookie consent).<\/p>\n<h3 data-section-id=\"ot21f\" data-start=\"1207\" data-end=\"1231\">2. Measuring conversions<\/h3>\n<p data-start=\"1232\" data-end=\"1282\">They show that a visitor is coming from an advertisement:<\/p>\n<ul data-start=\"1283\" data-end=\"1342\">\n<li data-section-id=\"1qekj64\" data-start=\"1283\" data-end=\"1296\">whether you have bought,<\/li>\n<li data-section-id=\"2rqd0c\" data-start=\"1297\" data-end=\"1315\">whether you have subscribed,<\/li>\n<li data-section-id=\"lf59r2\" data-start=\"1316\" data-end=\"1342\">whether you have filled in a form.<\/li>\n<\/ul>\n<h3 data-section-id=\"1uzrmb5\" data-start=\"1344\" data-end=\"1379\">3. Audience building (remarketing)<\/h3>\n<p data-start=\"1380\" data-end=\"1388\">For example:<\/p>\n<ul data-start=\"1389\" data-end=\"1511\">\n<li data-section-id=\"mpi01e\" data-start=\"1389\" data-end=\"1461\">who visited the website but did not make a purchase \u2192 retargeted ad,<\/li>\n<li data-section-id=\"1khfl9a\" data-start=\"1462\" data-end=\"1511\">who added a product to your shopping cart \u2192 reminder campaign.<\/li>\n<\/ul>\n<h3 data-section-id=\"tz0kab\" data-start=\"1513\" data-end=\"1540\">4. Campaign optimisation<\/h3>\n<p data-start=\"1541\" data-end=\"1655\">Advertising systems (e.g. <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Meta<\/a> or <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>) learn from this data and find better and better audiences.<\/p>\n<h2 data-section-id=\"darhiq\" data-start=\"1662\" data-end=\"1701\">How do they relate to advertising?<\/h2>\n<p data-start=\"1703\" data-end=\"1766\">Without the trackers, the ads go virtually \u201eblind\u201d.<\/p>\n<h3 data-section-id=\"fkz0qi\" data-start=\"1768\" data-end=\"1793\">Meta (Facebook) pixel<\/h3>\n<p data-start=\"1794\" data-end=\"1875\">A <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Meta<\/span><\/span> advertising system using pixels:<\/p>\n<ul data-start=\"1876\" data-end=\"1981\">\n<li data-section-id=\"1gwvt17\" data-start=\"1876\" data-end=\"1904\">learn who is shopping,<\/li>\n<li data-section-id=\"1tfblfg\" data-start=\"1905\" data-end=\"1951\">looking for similar people (lookalike audience),<\/li>\n<li data-section-id=\"1o5zmem\" data-start=\"1952\" data-end=\"1981\">optimise campaigns.<\/li>\n<\/ul>\n<h3 data-section-id=\"1w64uyw\" data-start=\"1983\" data-end=\"1999\">TikTok pixel<\/h3>\n<p data-start=\"2000\" data-end=\"2083\">A <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">TikTok<\/span><\/span> pixel works similarly, but is particularly powerful:<\/p>\n<ul data-start=\"2084\" data-end=\"2133\">\n<li data-section-id=\"4gol9v\" data-start=\"2084\" data-end=\"2105\">impulse buying,<\/li>\n<li data-section-id=\"i4oqwp\" data-start=\"2106\" data-end=\"2133\">younger target groups.<\/li>\n<\/ul>\n<h3 data-section-id=\"10vwi5a\" data-start=\"2135\" data-end=\"2163\">Google Analytics 4 (GA4)<\/h3>\n<p data-start=\"2164\" data-end=\"2214\">A <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google<\/span><\/span> system:<\/p>\n<ul data-start=\"2215\" data-end=\"2338\">\n<li data-section-id=\"j564aq\" data-start=\"2215\" data-end=\"2261\">gives a complete picture of user behaviour,<\/li>\n<li data-section-id=\"mcbea\" data-start=\"2262\" data-end=\"2307\">helps you optimise your SEO and advertising,<\/li>\n<li data-section-id=\"1fi63ea\" data-start=\"2308\" data-end=\"2338\">can be linked to Google Ads.<\/li>\n<\/ul>\n<h3 data-section-id=\"o2i5cc\" data-start=\"2340\" data-end=\"2350\">Hotjar<\/h3>\n<p data-start=\"2351\" data-end=\"2427\">A <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Hotjar<\/span><\/span> not a classic advertising tool, but:<\/p>\n<ul data-start=\"2428\" data-end=\"2524\">\n<li data-section-id=\"pm68z7\" data-start=\"2428\" data-end=\"2455\">provides heat maps (heatmap),<\/li>\n<li data-section-id=\"1wlx0yz\" data-start=\"2456\" data-end=\"2524\">shows user behaviour on video,<\/li>\n<li data-section-id=\"1wlx0yz\" data-start=\"2456\" data-end=\"2524\">shows where the viewer is getting lost on the website,<\/li>\n<\/ul>\n<p data-section-id=\"unpoth\" data-start=\"2531\" data-end=\"2554\">so it helps to increase conversions.<\/p>\n<h2 data-section-id=\"unpoth\" data-start=\"2531\" data-end=\"2554\">Why are they important?<\/h2>\n<p data-start=\"2556\" data-end=\"2584\">If there is no proper tracking:<\/p>\n<p data-start=\"2586\" data-end=\"2752\">\u274c you don't know which ad will make you money,<br data-start=\"2624\" data-end=\"2627\" \/>\u274c you can't remarket,<br data-start=\"2661\" data-end=\"2664\" \/>\u274c advertising algorithms cannot learn,<br data-start=\"2709\" data-end=\"2712\" \/>\u274c you make bad decisions without data.<\/p>\n<p data-start=\"2754\" data-end=\"2783\">But if it is set up correctly:<\/p>\n<p data-start=\"2785\" data-end=\"2876\">\u2705 an accurately measurable ROI (return on investment),<br data-start=\"2807\" data-end=\"2810\" \/>\u2705 cheaper ads,<br data-start=\"2830\" data-end=\"2833\" \/>\u2705 more conversions,<br data-start=\"2849\" data-end=\"2852\" \/>\u2705 scalable campaigns.<\/p>\n<h2 data-section-id=\"xnem18\" data-start=\"2883\" data-end=\"2899\">Common errors I see on websites:<\/h2>\n<ul data-start=\"2901\" data-end=\"3092\">\n<li data-section-id=\"12yid0n\" data-start=\"2901\" data-end=\"2941\">pixels are not installed on all pages,<\/li>\n<li data-section-id=\"j46r8j\" data-start=\"2942\" data-end=\"2988\">there is no event tracking (e.g. purchase, cart, form fill button),<\/li>\n<li data-section-id=\"ociduw\" data-start=\"2989\" data-end=\"3020\">wrong GDPR\/cookie setting: the code collects data even when the user has not (yet) consented to the collection,<\/li>\n<li data-section-id=\"z8gsb8\" data-start=\"3021\" data-end=\"3063\">the tracker is not linked to an advertising account,<\/li>\n<li data-section-id=\"1nz4yh8\" data-start=\"3064\" data-end=\"3092\">double measurement (incorrect data).<\/li>\n<\/ul>\n<h2 data-section-id=\"fx0csx\" data-start=\"3099\" data-end=\"3115\">Summary<\/h2>\n<p data-start=\"3117\" data-end=\"3299\">Trackers are the foundation of online marketing. Without them, you cannot advertise effectively. If you're serious about growth, setting up the right tracking is not optional - it's mandatory. If you want help with this, sign up for a <a href=\"https:\/\/kubicsekweblapok.hu\/en\/contact\/#kapcsolat_urlap\" target=\"_blank\" rel=\"noopener\">free consultation<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Az online marketing vil\u00e1g\u00e1ban gyakran tal\u00e1lkozhatsz olyan kifejez\u00e9sekkel, mint Facebook pixel, TikTok pixel, Google Analytics 4 (GA4) vagy Hotjar. Ezek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56,1],"tags":[],"class_list":["post-9339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-tippek","category-weboldal-tudastar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nyomk\u00f6vet\u0151k a weboldaladon \u2013 mik ezek \u00e9s mi\u00e9rt fontosak?<\/title>\n<meta name=\"description\" content=\"Ismerd meg a weboldaladon m\u0171k\u00f6d\u0151 nyomk\u00f6vet\u0151k m\u0171k\u00f6d\u00e9s\u00e9t! 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