{"id":8664,"date":"2026-03-31T19:04:23","date_gmt":"2026-03-31T17:04:23","guid":{"rendered":"https:\/\/kubicsekweblapok.hu\/?p=8664"},"modified":"2026-04-10T15:39:41","modified_gmt":"2026-04-10T13:39:41","slug":"email-marketing-system","status":"publish","type":"post","link":"https:\/\/kubicsekweblapok.hu\/en\/hirlevelkuldo-rendszer-marketing\/","title":{"rendered":"Why is a newsletter system essential - and why is social media not enough?"},"content":{"rendered":"<p>Most businesses are now present on some kind of social platform. We post, we advertise, we build a following - yet we often feel that reach is unpredictable and costs are constantly rising. In contrast, there is a tool that is more stable, cheaper and much more controllable in the long term: the newsletter system.<\/p>\n<p>In this article, I'll show you why using a newsletter system is key and why you should take it seriously - even if you're already active on social media.<\/p>\n<h2>1. The newsletter: its own channel, not dependent on algorithms<\/h2>\n<p>Social media, such as <a href=\"http:\/\/facebook.com\">Facebook<\/a> and the <a href=\"http:\/\/instagram.com\">Instagram<\/a> one of the biggest problems is that <strong>is not entirely under your control<\/strong>.<\/p>\n<ul>\n<li>The algorithm decides who sees your content.<\/li>\n<li>A platform can change the rules overnight.<\/li>\n<li>Your followers are not really \u201eyours\u201d, you are just borrowing them.<\/li>\n<\/ul>\n<p>In contrast to the email list:<\/p>\n<ul>\n<li><strong>is your property,<\/strong><\/li>\n<li>means direct contact with your stakeholders,<\/li>\n<li>there is no algorithm to hide your message.<\/li>\n<\/ul>\n<p>If you have a list of 1000 people, you have a good chance of <strong>you can actually reach them<\/strong> - unlike a Facebook post, where often only 5-10% of followers see it.<\/p>\n<h2>2. Reach: a brutal difference in practice<\/h2>\n<p>Let's face reality: the <strong>on social media<\/strong> <strong>the organic<\/strong> (without paid advertising)<strong> access often 2-10%<\/strong>, while the <strong>for newsletters <\/strong><span style=\"font-size: 16px;\"><strong>opening rate: 20-40%<\/strong> (more than a good list), the <\/span><span style=\"font-size: 16px;\"><strong>and a click-through rate of 2-10%<\/strong>.<\/span><\/p>\n<p>This means that with the same audience <strong>get multiple hits<\/strong> via e-mail.<\/p>\n<p>In addition:<\/p>\n<ul>\n<li>no \u201enoise\u201d in the news feed,<\/li>\n<li>the user has actively chosen to hear from you.<\/li>\n<\/ul>\n<h2>3. Price: the newsletter is much cheaper in the long run<\/h2>\n<p>The price of social media advertising is constantly rising:<\/p>\n<ul>\n<li>the price of a click is getting more expensive,<\/li>\n<li>the cost of acquiring a customer is unpredictable,<\/li>\n<li>you have to keep paying for visibility.<\/li>\n<\/ul>\n<p>In contrast to the newsletter:<\/p>\n<ul>\n<li>fixed, low monthly cost,<\/li>\n<li>after building a list <strong>you communicate for practically free,<\/strong><\/li>\n<li>no per click or per impression fees.<\/li>\n<\/ul>\n<p>Simply put:<br \/>\n\ud83d\udc49 on social media <strong>you hire attention,<\/strong><br \/>\n\ud83d\udc49 in the newsletter <strong>you build your own audience.<\/strong><\/p>\n<h2>4. Conversion: the newsletter sells better<\/h2>\n<p>One of the greatest strengths of email marketing is <strong>Intent<\/strong>.<\/p>\n<p>Who subscribes:<\/p>\n<ul>\n<li>is already interested,<\/li>\n<li>has already voted in favour,<\/li>\n<li>and more open to shopping.<\/li>\n<\/ul>\n<p>Therefore:<\/p>\n<ul>\n<li>higher the conversion rate,<\/li>\n<li>you will have more returning customers,<\/li>\n<li>and build a stronger customer relationship.<\/li>\n<\/ul>\n<p>A well-structured newsletter series specifically <strong>an automated sales system<\/strong> can become.<\/p>\n<h2>5. Automation: working for you<\/h2>\n<p>The newsletter is not just a \u201emailing\u201d.<\/p>\n<p>You can set:<\/p>\n<ul>\n<li>welcome series for new subscribers,<\/li>\n<li>educational emails,<\/li>\n<li>timing of offers,<\/li>\n<li>and cart abandonment reminders.<\/li>\n<\/ul>\n<p>This means that:<br \/>\n\ud83d\udc49 the system works even when you don't.<\/p>\n<h2>6. The best strategy: not either-or, but together<\/h2>\n<p>Important: the goal is not to leave social media.<\/p>\n<p>The right strategy:<\/p>\n<ol>\n<li>gaining attention on social media,<\/li>\n<li>building trust on the website,<\/li>\n<li>and in newsletters, contact and sales.<\/li>\n<\/ol>\n<p>Social platforms are therefore more <strong>entry points<\/strong>, while the newsletter is <strong>the basis for long-term communication<\/strong>.<\/p>\n<h2>Summary<\/h2>\n<p>The mailing system:<\/p>\n<ul>\n<li>a stable, dedicated communication channel,<\/li>\n<li>gives you greater reach,<\/li>\n<li>cheaper in the long run,<\/li>\n<li>converts better,<\/li>\n<li>can be automated.<\/li>\n<\/ul>\n<p>If you're serious about your online presence, a newsletter is not an extra - it's a basic.<\/p>\n<h2>How can I help you with this?<\/h2>\n<p>I don't just create websites, we are thinking about complete systems.<\/p>\n<p>Here to help:<\/p>\n<ul>\n<li>in the choice of the newsletter system,<\/li>\n<li>in the design of the subscription process,<\/li>\n<li>setting up automations, and<\/li>\n<li>in conversion optimisation.<\/li>\n<\/ul>\n<p>If you want a website that is not only \u201epresent\u201d, but <strong>also brings customers<\/strong>, then the newsletter will be one of your most powerful tools.<\/p>\n<p>\ud83d\udc49 Fill in the <a href=\"https:\/\/kubicsekweblapok.hu\/en\/contact\/#kapcsolat_urlap\" target=\"_blank\" rel=\"noopener\">contact form<\/a>, and let's build a working online system together!<\/p>","protected":false},"excerpt":{"rendered":"<p>A legt\u00f6bb v\u00e1llalkoz\u00e1s ma m\u00e1r jelen van valamilyen k\u00f6z\u00f6ss\u00e9gi platformon. Posztolunk, hirdet\u00fcnk, k\u00f6vet\u0151ket gy\u0171jt\u00fcnk \u2013 m\u00e9gis gyakran azt \u00e9rezz\u00fck, hogy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56,1],"tags":[],"class_list":["post-8664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-tippek","category-weboldal-tudastar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>H\u00edrlev\u00e9lk\u00fcld\u0151 rendszer: mi\u00e9rt jobb, mint a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia?<\/title>\n<meta name=\"description\" content=\"Tudd meg, mi\u00e9rt hat\u00e9konyabb a h\u00edrlev\u00e9lk\u00fcld\u0151 rendszer, mint a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia! 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