{"id":11335,"date":"2026-08-05T21:33:44","date_gmt":"2026-08-05T19:33:44","guid":{"rendered":"https:\/\/kubicsekweblapok.hu\/?p=11335"},"modified":"2026-08-05T22:14:14","modified_gmt":"2026-08-05T20:14:14","slug":"what-is-a-cookie-and-why-is-it-needed","status":"publish","type":"post","link":"https:\/\/kubicsekweblapok.hu\/en\/mi-az-a-cookie-es-miert-van-ra-szukseg\/","title":{"rendered":"What are cookies, and why are they needed?"},"content":{"rendered":"<div class=\"ai-article-content\">\n<p><em>Please note: This post does not constitute legal advice; its purpose is simply to provide a general overview of cookies.<\/em><\/p>\n<p>Websites. They\u2019re everywhere. But what makes them truly effective? The answer is: the <strong>cookies (in Hungarian: s\u00fctik)<\/strong>. These are small data files that websites store in your browser. Why? Because they help to optimise how websites work, improve the user experience and target marketing activities. It\u2019s important to understand what types of cookies there are and how we can use them effectively. Let\u2019s take a look at exactly what this means.<\/p>\n<h2>Essential cookies: essential for the website to function<\/h2>\n<p>Without essential cookies, websites would not function properly. These cookies ensure, for example, user authentication, security, the storage of the accepted or rejected status of other types of cookies, and the operation of technical features. Just think of load-balancing cookies, which distribute traffic across servers so that the website loads quickly and efficiently. Without them, the website\u2019s performance would suffer, and you, as the user, would probably be dissatisfied.<\/p>\n<h2>Analytical cookies: data for optimisation<\/h2>\n<p>Analytical cookies are used to collect data to help us understand how users interact with websites. The <a href=\"http:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener\"><strong>Google Analytics<\/strong><\/a> For example, a typical analytics cookie: it collects anonymous data on user interactions, which helps to improve the website\u2019s performance. This data enables us to identify opportunities for improving the website, such as analysing visitor behaviour and measuring page views.<\/p>\n<h2>Marketing cookies: personalised adverts<\/h2>\n<p>Marketing cookies are used to display personalised adverts to users. The <strong>Facebook Pixel<\/strong> and the <strong>Google Ads cookies<\/strong> These are typical examples of this. These cookies track user activity and display targeted adverts based on the data collected. Controversial? Yes. But effective? Very much so. These cookies help advertisers get their message across to the right people.<\/p>\n<h2>Regulations and cookie banners<\/h2>\n<p>The use of cookies is subject to regulation. EU data protection laws require websites to inform their visitors about the use of cookies and to seek consent before placing non-essential cookies. This is important because users have the right to know how their data is being handled. As a website owner, you must ensure that your website complies with these requirements, for example by <strong>cookie banner<\/strong> by using it.<\/p>\n<p>If you have a WordPress-based website and haven\u2019t set up a cookie banner yet, now\u2019s the time! Get in touch with me via a <a href=\"https:\/\/kubicsekweblapok.hu\/en\/contact\/#kapcsolat_urlap\" target=\"_blank\" rel=\"noopener\"><strong>free consultation<\/strong><\/a>, so that we can discuss what needs to be done. Don\u2019t let the regulations cost you visitors!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Figyelem! Jelen bejegyz\u00e9s nem min\u0151s\u00fcl jogi tan\u00e1csad\u00e1snak, c\u00e9lja ink\u00e1bb egy \u00e1ltal\u00e1nos k\u00e9p bemutat\u00e1sa a cookiekr\u00f3l. Weboldalak. Minden\u00fctt jelen vannak. De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[],"class_list":["post-11335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-tippek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cookie: mi\u00e9rt van r\u00e1 sz\u00fcks\u00e9g\u00fcnk?<\/title>\n<meta name=\"description\" content=\"Ismerd meg a weboldalakon haszn\u00e1lt s\u00fctik t\u00edpusait, \u00e9s hogyan seg\u00edtik a weboldalak m\u0171k\u00f6d\u00e9s\u00e9t \u00e9s marketingj\u00e9t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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